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Stanovenie stratégie vstupu českej firmy na dánsky trh. / Defining a strategy for a small and medium-sized czech company to enter the Danish market.

The purpose of this master thesis is to define a market entry strategy into Denmark for a SME from Czech republic. The thesis includes a complex analysis of the danish entrepreneurial environment and defining a strategy how to enter the market. The thesis intends to be a useful guide for Czech SME's how to expand on this market.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9108
Date January 2008
CreatorsPeťovský, Tomáš
ContributorsCejthamr, Václav, Dědina, Jiří
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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