The popular music duo known as Hooja and DJ Mårdhund was during 2023 known by most of the Swedish population. They won prizes, did interviews and even had their own documentary by the Swedish public service SVT. This was all achieved while the duo was anonymous, only showing themselves with masks and layers of clothes as well as thick northern accents. However, on the 6th of July 2023, their true identities were revealed as well as where they live and how much money they make, in an article written by the Swedishnewspaper Aftonbladet. Before the reveal they had such a huge medial platform where they could express themselves however they wanted but with the article by Aftonbladet it was also revealed that everything they said in the interviews wan´t true. This raised the question, har source criticism in journalism disappeared? Journalism has such a power in society that it is highly important that the information shared is truthful. Without source criticism there is no telling of what is true and what's made up and the power is instead moved from trusted journalistic newsrooms to everyday people who want a place in the paper. The purpose of this study is to in depth analyze how journalistic medias used framing and have portrayed the duo before their identities were revealed. This has been done using a qualitative thematic analysis on four different publications (two of each) by the Swedish public service Sveriges radio and Aftonbladet. The themes found during the analysis were“Characters”, “Source criticism”, “Truthfulness” and “Behind the masks”. The result showed that at least two of the articles gravely lacked source criticism and that the music duo pretty much had free rain to portray themselves however they wanted. Only one of the articles contained a high level of criticism. In the discussion the theories of uses and gratification and framing theory was used to show how media has used the fame of Hooja and how Hooja has used media platforms as a way to market themselves.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:miun-50329 |
| Date | January 2023 |
| Creators | Lemberg, Emelie, Olsson Reise, Lina |
| Publisher | Mittuniversitetet, Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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