The decline of employment globally with various countries and economies
either in recession, post recession or on the brink of recession is a serious
concern to governments, the private sector, civic organizations and the general
population. Associated with this decline are dynamics of poverty, food
insecurity, maladministration and corruption, civil war, and a new world order.
Governments are now looking to implement and support successful solutions
that have been tried and tested. It has been identified that franchising is
successful solution that is on the increase globally. Franchising is a multibillion
dollar revenue creator globally and accounts significantly for employment.
The automotive sector is growing at an unprecedented rate with the greater
number of motor cycles, cars, taxis, busses and trucks on the road. The Midas
franchise is the second fastest growing franchise in South Africa. There are
more than two hundred and twenty franchises in South Africa and surrounding
countries. The aim of this research study is to investigate if franchising provides
entrepreneurs, especially new business owners a more secure business start
up, and to assess the success of the Midas franchise. The research
methodology adopted in this study adopts a qualitative research method. The
instruments used to obtain data are questionnaires, face to face interviews,
observation and photography. The study area encompasses franchisees from
the eThekwini Municipal area. Six Midas franchisees and the KZN regional
Midas franchisor have been interviewed.
The findings have proven to be remarkable, supporting the hypothesis which
states that franchising is a successful tool to assist entrepreneurs. Most
entrepreneurs have citied their contentment with being with a franchisee and
their optimism to venture into more franchises. The franchisor boasted their
rapid expansion in South Africa. There were also recommendations arising out
of the study so as to enhance entrepreneurship and franchising in South Africa. / MBA University of KwaZulu-Natal, Durban 2012.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:ukzn/oai:http://researchspace.ukzn.ac.za:10413/11254 |
| Date | 22 September 2014 |
| Creators | Singh, Shikar Sanjith. |
| Contributors | Msomi, Steven. |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
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