This thesis is focused on the evaluation of the franchising network COMFOR development. COMFOR is present on the information and communication technologies market. My thesis contains the theoretical ground for franchising use in practice, company analysis and analysis of its neighbourhood, development strategy of franchising draft and single parts of the draft implementation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222361 |
| Date | January 2009 |
| Creators | Petrová, Veronika |
| Contributors | Harazím, Martin, Koráb, Vojtěch |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0022 seconds