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Franchisingový projekt Hračky Modré z nebe / Franchising project Hračky Modré z nebe

The diploma thesis contains a description of the situation in franchising in the Czech Republic. The main part is focused on a franchising system and future strategy of the project Hračky Modré z nebe. It presents the company Eltsen a.s. which wants to realize the project in the future, its historical development and current situation. The thesis describes the way which the company would like to choose to be able to realize whole project.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:10360
Date January 2008
CreatorsMaňasová, Petra
ContributorsTurnerová, Lenka, Khelerová, Vladimíra
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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