One of the ways of business activities based on selling rights to use a trademark for private enterprise is franchising. The theoretical part of the thesis focuses on franchising features and everything related to this type of business such as legal framework of this business activity, the differences in comparison to other kinds of business, activities of associations supporting franchising and all specifics that franchising includes: piloting, operating manual, providing the license, fees and know how itself. The practical part deals with the model situation of a Canadian franchise entering the Czech market. The franchise is the existing Waves Coffee franchise providing Café services. We will try to answer the most important questions such as why and how to use this type of business -- accompanying advantages and disadvantages.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:77764 |
| Date | January 2009 |
| Creators | Jeřábková, Ivana |
| Contributors | Hartman, Ladislav, Strouhal, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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