The 1988 Canada - United States Free Trade Agreement and GATT decision
radically altered the trading regime between the two countries. Historically wellinsulated
from a competitive environment, there was concern that the British
Columbia wine industry would not be able to compete under the new trading rules
outlined within the Free Trade Agreement and resulting from the GATT decision
that once imported, all products were to be afforded national treatment. This
study was undertaken to determine whether or not the industry is better off under
the Free Trade Agreement with respect to profits and the ability to compete head
on with imports.
A benchmark situation covering producer organization/market structure, prices,
production and profitability portrays an industry prior to the Free Trade
Agreement that is profitable, however, the profitability appears to be based on the
fact that the B.C. government was protecting the industry against foreign wine
producers. Section 4.0 of the study outlines the trade related factors; policy and
procedural changes. Details of industry policy, the FTA, GATT ruling, and
interprovincial barriers are discussed with a graphical analysis of the impact of
B.C.'s domestic policies on the international market. Section 5.0 studies the
industry changes as a result of Section 4.0. Changes in pricing, production
(domestic and imported), industry sales and revenue, profitability and marketing
strategies lead to the conclusions presented in Section 6.0. The conclusions of the analysis support the hypothesis that the B.C. wine industry
is at least as profitable as it was prior to the policy changes and its growth
suggests that the most profitable segments of the industry are the premium estate
and farm winery segments. / Land and Food Systems, Faculty of / Graduate
| Identifer | oai:union.ndltd.org:UBC/oai:circle.library.ubc.ca:2429/3715 |
| Date | 05 1900 |
| Creators | Ross, Kimberly J. |
| Source Sets | University of British Columbia |
| Language | English |
| Detected Language | English |
| Type | Text, Thesis/Dissertation |
| Format | 3965752 bytes, application/pdf |
| Rights | For non-commercial purposes only, such as research, private study and education. Additional conditions apply, see Terms of Use https://open.library.ubc.ca/terms_of_use. |
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