Abstract
The face of global economic trends and the regional economy era¡A business ethics and corporate governance issues has been an academic discussion on hot topics for discussion and direction.
The researchers in the Steel Group¡A the individual departments in the Group mainly full-time deal with public relations matters¡A the face of a daily course of the Group's external public relations¡A daily contact with people dealing with the problem actually is. Also¡A it's my personal experience¡A the experience of the human bit cell value and dignity¡A we all articles that social norms of corporate governance and corporate ethics¡A the spirit of ethical management issues¡A the thinking should go deeper human good and the beautiful care of active hair almost ethical issues¡A rather than emphasizing the institutionalization of business ethics¡A the feelings are now through the command type and the voluntary form of program management and stress management were discussed¡A such as Sarbanes-Oxley¡A corporate governance and regulations requirements ...¡A but should take the initiative in this almost human spontaneous mechanism of co-operation rather than to emphasize the obligations of companies to the concept of how.
In addition¡A if the enterprises are mainly interested point of view¡A China Steel Xi is a large company¡A management stability and good performance¡A but also so the community group on corporate ethical expectations Duiyu feedback mechanism¡A often face there too many Touru have to meet the public sector policy sponsorship¡A local political leaders to local feedback mechanism ... so look forward to. Because¡A after all¡A is profitable steel companies in the organization¡A the amount of capital raised from shareholders or the public funds¡A in the enterprise and how to allocate limited resources situation¡A faced by the main potential profit organizations in the sustainable competitive financial investment¡A the pursuit of the best interests of shareholders¡A and both the ethical and social responsibility with social expectations¡A to strike a balance between the three¡A an enterprise business intelligence major test of those in charge.
In the context of this study¡A the author re-think by the end of 2009 and raised on the concept of business ethics further: a friendly business¡I
However¡A search-friendly businesses over the current research in the literature is not yet over¡A very exciting is that we practice on the development of the entire global business ethics¡A by the EU Environment Forum on ¡yseen in the European Union and European Union Conference on the Environment in 2010 that: "If we understand the intrinsic value of the real environment¡A we will be more efficient integration of economic¡A social and environmental objectives." EU specific practice is environmentally friendly in the 2010 enactment of the European Business Awards¡A respectively¡A from the United Kingdom¡A Belgium¡A Germany and Spain in the company were. This award is given to environmental friendliness has been successfully extended to the national level the "best of the best" business is business and these awards reflect the ability of its own practices for environmental innovation and green technology process of economic concepts.
This study to field-based qualitative research interviews¡A the main point of balance for the three different considerations.
The study concluded: 1. Corporate social responsibility should not only be built on the obligations of social responsibility point of view¡A but can be life ethics emphasized care ethics and Watson's Caring Theory into corporate social responsibility for discussing¡A and talking about can be achieved. 2. In the steel ¡yAguilar Liren¡A who had Dada¡z business-minded and self-expectations¡A an enterprise in the Virtue's representative and the initial model¡A has been included in higher level discussions. Management of follow-up suggestions are as follows 1. Look forward to the future pertaining to the Study¡A a friendly corporate business operations in greater depth and create a virtuous cycle of performance. 2. Look forward to claim the life and education pertaining to the moral and ethical care ethics with corporate ethics and social responsibility into joint research¡A to make it more to improve the theory of business ethics and sufficiently comprehensive sexual. 3. Depth study again a¡yfriendly business¡z for the future of ¡ysocial enterprise ¡z comprehensive testing of the theory even more reinforcement.
Key words: Friendly business , corporate social responsibility , corporate governance, public relations
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0906110-000125 |
| Date | 06 September 2010 |
| Creators | Ching, Wei-hua |
| Contributors | Ping-Yi Chao, Pei-how Huang, Jen-Jsung Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0906110-000125 |
| Rights | not_available, Copyright information available at source archive |
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