I report on the findings of an inductive, interpretive multiple-case study of organizational cross-cultural adaptation and answer the question of how foreign companies can overcome the challenges of fitting into their host environment. Based on in-depth interview data from nine Chinese firms operating in the United States, I explore the content and drivers of firm-level cross-cultural adaptation. The emergent framework demonstrates a dynamic and comprehensive process at the firm level, involving a multilevel and multidimensional adaptation to fit through social networking. The identified patterns of adaptors reveal the link between cross-cultural adaptation and functional fitness of firms in a foreign environment. The study also identifies the boundary conditions of the cross-cultural adaptation of foreign firms. In addition, the study highlights the previously underserved aspect of functional fitness in a foreign environment and its essential role in influencing a firm’s overseas performance.
| Identifer | oai:union.ndltd.org:GEORGIA/oai:scholarworks.gsu.edu:marketing_diss-1027 |
| Date | 21 April 2014 |
| Creators | Feng, Jing B |
| Publisher | ScholarWorks @ Georgia State University |
| Source Sets | Georgia State University |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Marketing Dissertations |
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