Return to search

Challenges encountered by functionally illiterate consumers in the Kumasi metropolis, Ghana / Výzvy, s nimiž se setkali funkčně negramotní spotřebitelé v metropoli Kumasi, Ghana

This study is concerned with how illiteracy impact consumers when navigating through the market place to have their needs met.These effects are researched in the Kumasi metropolis in the Ashanti Region of Ghana. The overall goal of the thesis is to investigate the problems that functionally illiterate consumers encounter when navigating through the Marketplace.The results show that functionally illiterate consumers at the Kumasi metropolis do face problems when navigating through the market place and that these problems are related to the retail marketing mix such as product, price, place, people, promotion and process.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:359229
Date January 2017
CreatorsKusi-Mensah, Kwaku
ContributorsCook, Gina, Lhotáková, Markéta
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageEnglish
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.002 seconds