viii, 50 p. A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number. / Nonprofit organizations across the United States utilize participatory sporting
events such as running or walking races in order to raise awareness and funds for their
cause. Large events, for example the Nike Women's Marathon in San Francisco, attract
thousands of participants and raise as much as $16 million annually for one cause.
Smaller events held in small towns to large cities may attract as few as one hundred
participants and raise considerably less for their cause. Representatives of nonprofit
organizations and race directors were interviewed regarding staff time and costs involved
in producing a run/walk event held in Oregon. Recurring characteristics and best
practices for a run/walk event were identified. In addition to the funds raised less the cost
to produce the event, measurements of success for this type of special event may include
factors such as educating and attracting new constituents to the cause. / Committee in Charge:
Renee Irvin, Ph.D. Chair;
Laura Leete, Ph.D.;
Sarah-Kate Sharkey, M.P.A.
| Identifer | oai:union.ndltd.org:uoregon.edu/oai:scholarsbank.uoregon.edu:1794/9134 |
| Date | 03 1900 |
| Creators | Prater, Karen N., 1966- |
| Publisher | University of Oregon |
| Source Sets | University of Oregon |
| Language | en_US |
| Detected Language | English |
| Type | Thesis |
| Relation | University of Oregon theses, Dept. of Planning, Public Policy and Management, M.S., 2009; |
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