The master’s thesis “Utilization of expert systems in marketing research” deals with the development of an application based on an expert system, knowledge basis of which contains expert information from the area of CCTV security systems design. In this thesis, the used expert system is described and also its connection to the relevant marketing research is mentioned.The solution of the expert system is carried out in C++ language programming and the purpose of the program is to eliminate misunderstandings and inaccuracies which occur during the initial negotiations between the salesmen and potential investors.The created software product, based on the knowledge basis of the experts in the field and past experience with camera systems, helps the customers decide what type of system, in what range and with what configuration is suitable for them. Hereby the orientation customers is encouraged in the way as described by the modern concept of marketing.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222208 |
| Date | January 2009 |
| Creators | Pospíšil, Radek |
| Contributors | Táborský,, Milan, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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