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Previous issue date: 2018-01-25 / A Economia Criativa (EC) ? um modelo conceitual que proporciona novos arranjos de cria??o, produ??o, distribui??o e consumo de bens e servi?os. Nos setores criativos predominam produtos ou servi?os em que os recursos intang?veis s?o o seu elemento diferenciador para gerar valor monet?rio e simb?lico, como pode ser observado tamb?m na Gastronomia. Portanto, a EC representa a ruptura com os paradigmas da economia tradicional, dando maior destaque ao capital intelectual e aos recursos intang?veis em detrimento do capital financeiro na realiza??o dos empreendimentos. ? a partir desse olhar que esse trabalho de pesquisa realiza uma profunda an?lise do ciclo econ?mico dos food trucks em Natal\RN sob a ?tica sociocultural da Economia Criativa. Atrav?s de abordagem qualitativa, com suporte de diversas t?cnicas de pesquisa, foi feita a aproxima??o entre o conceito de EC, suas caracter?sticas, seus princ?pios com o que se convencionou denominar food trucks no Brasil, uma atividade que contribuiu para redefinir os conceitos sobre Comida de Rua em grandes cidades, como Natal\RN. Foi investigada sua narrativa, estrat?gias de atua??o, pr?ticas incorporadas e o cotidiano que os constituem. Tamb?m foram analisados os conte?dos dos discursos do ponto de vista social, econ?mico e cultural que acompanham os integrantes desse setor. Ao final da trajet?ria desta pesquisa, foi poss?vel levantar extensa rela??o de elementos representativos da EC: Combina??o e gest?o de ativos intang?veis para gera??o de bens e servi?os, inova??o em produtos e processos, acesso ao mercado. Tamb?m foi observado que nesse setor est?o reunidas diversas quest?es fundamentais para a EC, como a inser??o socioecon?mica, oportunidades de qualifica??o, identifica??o das potencialidades locais, o papel estrat?gico dos pequenos empreendedores para a economia, especialmente no ?mbito dos munic?pios, intersetorialidade e conex?o com outras atividades econ?micas, a influ?ncia do ambiente pol?tico-institucional no desenvolvimento dos setores criativos. / The Creative Economy (CE) is a conceptual model that provides new arrangements for the creation, production, distribution and consumption of goods and services. In the Creative Industries, products and services are essentially based on intangible resources, which are their distinguishing element, for generating monetary and symbolic value, something that can also be observed in the Gastronomy sector. Therefore, the CE represents a rupture with traditional economic paradigms, giving greater emphasis to intellectual capital and intangible resources to the detriment of financial capital. It is from this perspective that this research work carries out a deep analysis of the economic cycle of the food trucks in Natal \ RN from the sociocultural perspective of the CE. It has been applied a qualitative approach, with the support of several research techniques, to make an approximation of the concept of CE, its characteristics, its principles and what was conventionally known as food trucks in Brazil, an activity that helped to redefine the concepts of Street Food in major Brazilian cities such as Natal \ RN. Furthermore, it has been investigated their narrative, strategies of action and embodied practices. Were also analysed the contents of the speeches from the social, economic and cultural point of view sustained by the members of this sector. At the end of the trajectory of this research, it was possible to draw up an extensive list of representative elements of the CE: Combination and management of intangible assets for the generation of goods and services, innovation in products and processes, market access. It was also observed that in this sector, a number of key issues for the CE are gathered, such as socioeconomic insertion, qualification opportunities, identification of local potentialities, the strategic role of small entrepreneurs in the economy, intersectoriality and connection with other economic activities, the influence of the political-institutional environment on the development of the creative industries.
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/25005 |
| Date | 25 January 2018 |
| Creators | Seabra, Anderson Leonardo de Castro |
| Contributors | 75464829172, Ferreira, Lissa Val?ria Fernandes, 39884490163, Valen?a, M?rcio Moraes, 21501122487, Bahia, Mirleide Chaar, 28351258253, Cruz, Fernando Manuel Rocha da |
| Publisher | PROGRAMA DE P?S-GRADUA??O EM ESTUDOS URBANOS E REGIONAIS, UFRN, Brasil |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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