The purpose of this thesis is to present a discussion about the organizational conditions that attract and retain Generation Y employees. This is done using an abductive research method. The work and career preferences of Generation Y are clarified using secondary data. The data is then analyzed and tested empirically at WSP Flack+Kurtz in New York City. The results show organizations can meet Generation Y’s wishes by, for example, offer extensive growth opportunities, frequent feedback, and an excellent social environment.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hik-1189 |
| Date | January 2009 |
| Creators | Rollsjö, Åsa |
| Publisher | Högskolan i Kalmar, Handelshögskolan BBS |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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