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Previous issue date: 2013-03-25 / Amid the reality marked by fierce competition and constant changes, entrepreneurial orientation has emerged as fundamental phenomenon in the search for competitive advantages. The theoretical base that studies specifically the performance results of this strategic orientation, however, still lacks consensus. While some studies point out a positive impact of entrepreneurial orientation on business performance, others provide negative evidences. Given this scenario, authors have suggested the inclusion of the variable of environmental turbulence as a moderator in this equation. The Brazilian environment, with its unique characteristics, represents an opportunity to increase the accumulated knowledge of the area, since, in Brazil, the research effort concerning this subject is extremely limited. In this sense, the present dissertation, through a cross-sectional survey, aimed to evaluate empirically the impact of entrepreneurial orientation, with the moderation of environmental turbulence, on business performance. For this purpose, 141 questionnaires collected from companies classified among the 1,000 Best and Biggest companies in the country, as stated by Exame Magazine, were considered. The results showed that the direct impact of entrepreneurial orientation on business performance is non-significant. Furthermore, it was found, with the application of the technique of hierarchical regression, that the relationship between entrepreneurial orientation and performance is indeed moderated by technological turbulence and partially moderated by market turbulence. Based on these findings, contributions to academic and managerial knowledge were drawn, as well as limitations and suggestions for future research. / A orienta??o para o empreendedorismo, em meio ? realidade marcada pela acirrada competi??o e constantes mudan?as, vem se destacando como fen?meno fundamental para a busca de vantagens competitivas. A vertente te?rica que estuda especificamente os resultados de performance dessa orienta??o estrat?gica, contudo, ainda carece de consenso. Enquanto alguns trabalhos salientam um impacto positivo da orienta??o para o empreendedorismo na performance empresarial, outros fornecem evid?ncias negativas. Diante deste panorama, autores t?m sugerido a inser??o da vari?vel de turbul?ncia ambiental como moderadora nessa equa??o. O ambiente brasileiro, com suas caracter?sticas ?nicas, representa uma oportunidade de potencializar o conhecimento acumulado da ?rea, uma vez que, a saber, no Brasil, o esfor?o de pesquisa acerca desta tem?tica ? extremamente limitado. Neste sentido, a presente disserta??o, atrav?s de uma survey cross-sectional, objetivou avaliar empiricamente o impacto da orienta??o para o empreendedorismo, com a modera??o da turbul?ncia ambiental, na performance empresarial. Para tanto, foram considerados 141 question?rios coletados junto a empresas enquadradas entre as 1.000 Melhores e Maiores do pa?s, segundo a Revista Exame. Os resultados do levantamento demonstraram que o impacto direto da orienta??o para o empreendedorismo na performance empresarial n?o ? significativo. Al?m disso, verificou-se, com a aplica??o da t?cnica de regress?o hier?rquica, que a rela??o entre a orienta??o para o empreendedorismo e a performance ?, de fato, moderada pela turbul?ncia tecnol?gica e parcialmente moderada pela turbul?ncia de mercado. Com base nestes achados, contribui??es para o conhecimento acad?mico e gerencial foram elaboradas, assim como limita??es e sugest?es para pesquisas futuras.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/5661 |
| Date | 25 March 2013 |
| Creators | Soares, Mauren do Couto |
| Contributors | Perin, Marcelo Gattermann |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Administra??o e Neg?cios, PUCRS, BR, Faculdade de Administra??o, Contabilidade e Economia |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | 3244129067093836374, 600, 600, 4410494103952189146 |
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