Nowadays, the competitions in industry transfer from selling campaign tracing operational efficiency and producing oriented to marketing battle chasing after effect, developing strategy, touching end users, and satisfying their real needs.
In accordance with corporate strategy, there are several ways for companies to choose. How to make a decision in such choices, especially in developing brand and channels. It depends on the product characteristics.
Brand and channels, the traditional bargaining issue, this research tried to find what resources suppliers own, could increase their bargaining power, and what resources distributors own, could increase their bargaining power, finally, identify the spectacular resources in their bargaining process.
In the process which roles end users play indeed? This research will find how could both of suppliers and distributors affect the bargaining conclusion through end users¡¦ preference and customs.
This research selected consumer goods and hypermarkets to represent the relation between upstream and downstream.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0615105-163735 |
| Date | 15 June 2005 |
| Creators | Hsu, Mong-Yu |
| Contributors | Hsien-tang Tsai, Jen-Jsung Huang, Pei-how Huang, Cher-Min Fong |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0615105-163735 |
| Rights | unrestricted, Copyright information available at source archive |
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