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Factors influencing the adoption of fashion clothing amongst generation-Y in Ga-Rankuwa

M. Tech. Business Administration / The aim of this study was to determine the most important factors that influence the adoption of fashion clothing amongst the Generation-Y consumers living in Ga-Rankuwa and how that influences broader societal trends in the retail market. The purpose of this study is to assist marketers and retailers to sustain their businesses by examining the relationship between fashion involvement, fashion innovativeness, fashion opinion leadership and fashion adoption, based on this group’s perception.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1001918
Date January 2015
CreatorsPadi, Guilty Elizabeth.
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeText
Formatpdf

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