The paper is based on the research carried out in the company and deals with the analysis of development strategy possibilities for the company. The conceptions of strategic management, affect on its strategy by the organisational structure, the main types of organisational strategies and the main characteristics of the organisational environment are analysed in the theoretical part of the work.
The characteristics of the JSC Putokšnis and its inner and outer environments are provided in the research part of the paper. The paper focuses on such inner factors as the company’s divisions, its organisational structure and human resources, the company’s policy towards environmental issues, quality management, financial situation, company revenues, NAVISION system. SWOT analysis of the company has been carried out; the main trends of the company’s strategic development have been substantiated. The analysis of the following factors of the company’s outer environment include: its export volumes and their effect on the company’s performance, the analysis of the situation in PET market, the analysis of competitors’ activitities.
The research has proved that the JSC Putokšnis has its share in the Lithuanian and the EU markets and substantiated attitudes towards its strategic development: to expand (its markets and product assortment), to concentrate on customer needs providing them with exclusive services and benefits, to protect environment (harmonising the company’s performance and... [to full text]
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2006~D_20060525_111537-53069 |
| Date | 25 May 2006 |
| Creators | Kasperavičius, Donaldas |
| Contributors | Martinkus, Bronius, Blinstrubas, Artūras, Šaparnis, Gintaras, Šimaitytė, Giedrė, Simanauskas, Leonas, Tamošiūnas, Teodoras, Garalis, Algirdas, Merkys, Gediminas, Siauliai University |
| Publisher | Lithuanian Academic Libraries Network (LABT), Siauliai University |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | English |
| Type | Master thesis |
| Format | application/pdf |
| Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060525_111537-53069 |
| Rights | Unrestricted |
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