New product launch decisions under competition and uncertainty : a real options and game-theoretic approach to new product development /

Description

Thesis (M.S.)--Brigham Young University. School of Technology, 2004. / Includes bibliographical references (p. 71-76).

Links & Downloads

1. http://contentdm.lib.byu.edu/ETD/image/etd665.pdf

Tags

Game theory. New products.

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/58483247
Date	January 2004
Creators	Ostler, James Owen,
Source Sets	OCLC
Language	English
Detected Language	English
Type	Electronic dissertations.
Source	CLICK HERE for online access