M.Comm. / Change is inevitable in today’s world. Multinational companies are constantly being forced to adapt in order to survive. When companies are not able to adjust to the changing environment they run the risk of becoming obsolete. When General Motors (GM) returned to South Africa and bought back Delta Motors Corporation (DMC) in 2004, dealers were faced with new procedures, policies and management styles. This study aimed to establish how GM dealers viewed change, by exploring their views on the Delta Motors takeover in 2004. Five dealerships participated in the study and 15 employees were interviewed. The results were analysed through content analysis. Recommendations are made with regard to addressing the change process and the difficulties that accompany it. The study reinforces the importance of communication, planning and employee development in a change process. By encouraging involvement, people own the change process and do not feel that change is being forced upon them. Although change is critical, research shows that it is a complex process that needs to be planned thoroughly. This research includes lessons learned from the change process that GM went through when it took over from DMC.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:6942 |
| Date | 26 October 2010 |
| Source Sets | South African National ETD Portal |
| Detected Language | English |
| Type | Thesis |
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