A content analysis of Calvin Klein jean advertisements in relationship to consumers' purchase intentions through a qualitative and quantitative approach

Description

Thesis (M.S.)--West Virginia University, 2003. / Title from document title page. Document formatted into pages; contains v, 37 p. Includes abstract. Includes bibliographical references (p. 32-33).

Links & Downloads

1. http://etd.wvu.edu/templates/showETD.cfm?recnum=2855

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/52314486
Date	January 2003
Creators	Bock, Shana.
Publisher	Morgantown, W. Va. : [West Virginia University Libraries],
Source Sets	OCLC
Language	English
Detected Language	English