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Personální marketing firmy orientovaný na absolventy / Personal Marketing of the Firm Focused on Graduates

This diploma thesis deals with HR marketing of company aimed to students and graduates who will create the future of the company. This work contains the analysis of expectations of students as future employees, analysis of the current state of the company and external factors. The proposal will design activities that the company is about to bring to increase both the amount of quality candidates from a range of graduates and more efficient use of resources of HR department.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224896
Date January 2015
CreatorsImrichová, Kristína
ContributorsMráček, Pavel, Konečný, Štěpán
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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