The Diploma thesis is focused on internal and external analysis of the company Autoseating. In the first, teoretical, part of the thesis are explained the basic therms as a strategy,a mission and a vision follower by the external Pest and Porter 5 forces analyses. Author continued with an internal analysis represented by resource analysis and financial analysis. At the end of teoretical part were explained swot analysis together with choice of generic strategies made by porter. Practical part fullfiled all the analyses mentioned. Pest analysis was made as a first one, with no breaking news. But porter analysis of 5 forces disclosed endangering by suppliers in a case of import-branch in Autoseating, an endangering by customers in the case of car-parts production, an finally big endangering by e-shops for shop "Prodejna Honzik". The majority contribution brought an internal analysis, particulary the financial one. There were suggested better usage of capital and to take measures to improve stock-turn. Final swot analysis confirmed facts found in Porters model of 5 forces (competition analysis). The company Autoseating deals with the high quality products, so the author decided to recommend diferenciation strategy and added some measures to improve contemporary system.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76987 |
| Date | January 2008 |
| Creators | Bartoš, Jan |
| Contributors | Kovář, František, Fara, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0022 seconds