Influencing consumer perceptions of a social issue : an experiment on the effects of credibility of the source, message sidedness an inward/outward focus on consumer attitudes toward genetically modified foods : a thesis submitted in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing at the University of Canterbury /

Description

Thesis (Ph. D.)--University of Canterbury, 2008. / Typescript (photocopy). Includes bibliographical references (leaves 202-219). Also available via the World Wide Web.

Links & Downloads

1. http://library.canterbury.ac.nz/etd/adt-NZCU20080224.171227

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/228034063
Date	January 2008
Creators	Renton, Michelle Susan.
Source Sets	OCLC
Language	English
Detected Language	English