This diploma thesis deals with analysis of use of the game geocaching. The aim of this work is to explain whether and under what conditions it is possible to use geocaching in marketing activities. There is an analysis and evaluation of existing projects using geocaching. Own project is designed pursuant the obtained results.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:125153 |
| Date | January 2011 |
| Creators | Vávrová, Katka |
| Contributors | Filipová, Alena, Zeman, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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