The aim of this diploma thesis is by the help of marketing research analyze, which of the available geographic information systems (GIS) on the Czech market, intended in use in the state administration, government and the private sector in the Czech Republic, is the best from marketing point of view for commercial distribution together with geographical data of the company GEODIS BRNO. The theoretical part deals with marketing research and related marketing tools. The practical part deals with analysis the company GEODIS, analysis systems GIS, results of analysis and recommendation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222014 |
| Date | January 2009 |
| Creators | Chmelař, Vladimír |
| Contributors | Staník, Petr, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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