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Mezinárodní marketingový mix společnosti vstupující na zahraniční trh / International Marketing Mix of Selected Company Entering Foreign Market

The diploma thesis focuses on the issue of the international marketing mix of a Czech company entering the German market. It specifies the motives and forms of entering the foreign market and defines the individual components of the international marketing mix. It contains a suggestion for a suitable form of entry, elaboration of an international marketing mix of the company and based on a survey of competitive prices of selected products, it recommends choosing a suitable pricing strategy when entering a foreign market.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:443116
Date January 2021
CreatorsSadloňová, Lujza
ContributorsSchüller, David, Kaňovská, Lucie
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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