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Mediernas femtio nyanser : En kvantitativ studie om hur svensk tryckpress har gestaltat BDSM i nyhetsbevakningen av Femtio nyanser

The aim with this bachelor thesis was to gain a greater understanding for the power media holds in today’s society. To approach this we used a quantitative content analysis, were we analyzed 102 articles from Swedish printing press. This was made to be able to say something about how the media har created a hype around Fifty Shades as a phenomenon, and also to illustrate how Fifty Shades depiction of BDSM has been framed in the news coverage. We used the framing theory and the theory of media hype to reach the resulte that showed that media has created a hype around Fifty Shades. This indicate that the framing of the phenomenon has changed.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-45419
Date January 2015
CreatorsBengtsson, Josefine, Karlsson, Amanda
PublisherLinnéuniversitetet, Institutionen för medier och journalistik (MJ), Linnéuniversitetet, Institutionen för medier och journalistik (MJ)
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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