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Luxusní zboží a jeho specifika na čínském trhu / Luxury goods and the specifics on the Chinese market

The paper deals with the consumption of luxury goods in the People´s Republic of China. The main objective of this work is to clarify the reasons that have caused the strong advancement of the sector of luxury goods in China. Next, the thesis focuses on current trends that have been getting on pace. In the first two chapters the theoretical base for the entire thesis was provided.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:261992
Date January 2015
CreatorsPoláčková, Kristýna
ContributorsStuchlíková, Zuzana, Jiránková, Martina
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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