Summary This thesis deals with measuring of the advertising impact on attitude changes of web visitors. Values were measured on the target web sites' of the company Fermat Group a.s. via Google Analytics. Parameter differences gained by testing of web sites visitors behaviour before and after the advertising position were compared. The tested advertising "Big machines for heavy manufacturing" led to fullfilling the set goal of the increase in a number of the target web sites' total display. Measurement results were statistically tested. Moreover, a questionnaire survey concerning perception of an online advertising was carried out.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:258804 |
| Date | January 2017 |
| Creators | Ondryáš, Radek |
| Contributors | Linhart, Zdeněk, Libor, Libor |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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