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Analýza dát z webovej prezentácie v softwarovej firme / Data analysis of web prezentation in a software company

This thesis looks into problematic of data originating from visits of a company websites. It is partly devoted to web analytics and Business Intelligence. The aim was to create a tool for transforming and saving these data, their analysis and reporting. The product of this thesis was created for a management of a company specifically by their requests. It was made to support managerial decisions in creating a successful web strategy.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201693
Date January 2014
CreatorsHenčelová, Katarína
ContributorsŘíhová, Zora, Lalinský, Jan
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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