Dissertation submitted in partial fulfilment of the requirement for the Masters Degree of Technology: Public Relations Management, Durban University of Technology, 2010. / This research emerges within the context of changes that occurred in the public sector
post apartheid, which meant invariable changes within the organisation’s structure and
processes. More specifically, it brought with it a changing role of communication in
managing change. With communication being the lifeblood and binding element within
an organisation, having effective and efficient communication within the organisation
can therefore assist in keeping the various parts of an organisation together, making it
easier for the organisation to maintain itself during change. This study locates Senior
Communication Officers within Thusong Service Centres in the GCIS and investigates
the role communication plays in managing change within the organisation. The study
critically examines Lundwig Von Bertalanffy’s (1968) Systems Theory in understanding
the interrelatedness of a system such as the GCIS and the role organisational
communication channels play in maintaining the process of change. Furthermore, this
study analyses the influence of the Chaos Theory within the concept of managing
change and the flow of communication within an organisation.
This study suggests ways in which Senior Communication Officers can play a vital role
in managing change by analysing the underlying principles and concepts of the Chaos
Theory and incorporating them within the role of communication during the change
process.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:dut/oai:localhost:10321/527 |
| Date | January 2010 |
| Creators | De Kock, Yachal |
| Contributors | Rawjee, Veena P., Ramlutchman, Nisha |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | 109 p |
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