by Xu Kai. / Thesis submitted in: December 1999. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 134-135). / Abstracts in English and Chinese. / ABSTRACT (English) --- p.iii / ABSTRACT (Chinese) --- p.v / ACKNOWLEDEMENT --- p.vi / LIST OF FIGURES --- p.vii / LIST OF TABLES --- p.viii / Chapter Chapter I --- Introduction --- p.1 / Chapter 1. --- Prelude --- p.1 / Chapter 2. --- The Questions of Intra- and Inter-Organizational Dynamics --- p.5 / Chapter 3. --- Hybridization: A Historical Trajectory of Chinese Advertising Industry --- p.8 / Chapter 4. --- Competition and Professionalization: Two Challenges Facing State-Owned Ad Agencies --- p.14 / Chapter 5. --- The Basic Conceptual Framework and A Chapter Outline --- p.19 / Chapter Chapter II --- "Space, Spatial Partition and Situated Practices of A State-owned Ad Agency" --- p.22 / Chapter 1. --- "Strategic Practices, Locale, and Institutional Changes" --- p.22 / Chapter 2. --- Key Concepts and Their Linkages --- p.27 / Chapter Chapter III --- Methodology --- p.40 / Chapter 1. --- Case Study and Case Selection --- p.40 / Chapter 2. --- PrQcedure of Fieldwork --- p.42 / Chapter 3. --- Data and My Identities in Data Collection --- p.46 / Chapter 4. --- Validity of My Interpretation --- p.50 / Chapter Chapter IV --- Spatial Partitioning and Routine Practices at PAC --- p.53 / Chapter 1. --- Seaside Province and Phoenix City --- p.53 / Chapter 2. --- Physical Settings of PAC --- p.57 / Chapter 3. --- Professionalization of PAC in the Front Region --- p.68 / Chapter 4. --- The Transformation of Organizational Structure --- p.71 / Chapter 5. --- Routine and Non-routine Practices in the Back Region --- p.77 / Chapter 6. --- The Mixture of Two Systems in PAC --- p.93 / Chapter Chapter V --- Patrolling the Spatial Partition in Competition --- p.97 / Chapter 1. --- Bidding as A Critical Moment --- p.98 / Chapter 2. --- PAC's Preparation for Submitting A Bid --- p.99 / Chapter 3. --- PAC's Excellent Performances in Bidding --- p.110 / Chapter 4. --- Integration of the Two Paradigms of Organizational Management --- p.112 / Chapter Chapter VI --- Conclusion and Discussion: The Hybridization in A Transitional Society --- p.116 / Chapter 1. --- Organizational Dualism and Spatial Partitioning in PAC --- p.116 / Chapter 2. --- Social Practices in A Transitional Society: A Spatial Perspective --- p.121 / Chapter 3. --- Spatial Partitioning in Local Clients and International Ad Agencies --- p.125 / Chapter 4. --- Organizational Evolution in A Transitional Society --- p.128 / APPENDIX --- p.132 / BIBLIOGRAPHY --- p.134
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_323040 |
| Date | January 2000 |
| Contributors | Xu, Kai., Chinese University of Hong Kong Graduate School. Division of Communication. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English, Chinese |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, viii, 135 leaves : ill. ; 30 cm. |
| Coverage | China, China, China |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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