The aim of this study was to investigate the influence of free information on the Internet on decreasing sales of printed newspapers. I tested the main hypothesis that the increase in Internet daily visits in the previous period has an impact on the sales of the printed journal in the following period . Another researched phenomenon was the influence of previous rising visitors of web news on subsequent revenue from advertising in print version. These effects I researched on -month and quarterly data in panel of eight czech dailies for the period from 2006 to 2012. The result is that we could not confirm the effect of Granger causality between web pages and his dailies itself nor on a monthly or quarterly basis. When it comes to examining the impact of Internet visits to newspapers revenue from advertising, on the contrary, here we confirmed Granger causality on quarterly data from past revenues from advertising to the current Internet visits . This means that the Internet visits will decrease when there is increased advertising income of newspapers in the previous quarter, which is , however, difficult to interpret in economic terms . The main benefit of this work is that the effect of preceding of webiste visits and newspaper circulations was not confirmed.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:198867 |
| Date | January 2012 |
| Creators | Děd, Michal |
| Contributors | Zouhar, Jan, Kříčková, Darina |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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