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Ekonomie slevových kupónů / Economics of Discount Portals

This thesis examines the effect of various factors on the sale of vouchers of group buying deals. The data for the analysis were collected from the website Slevomat for four weeks. The observation was performed daily at 8 a.m., 4 p.m., 12 a.m. Based on the existing literature and theoretical considerations, six hypotheses were formulated, three of which turned out to be consistent with the data. It was confirmed, that the decrease in time remaining till the end of the offer induces bigger amount of vouchers sold per time period. Positive reviews and the fact that the offer is displayed on the main page of Slevomat also positively influence the number of sold vouchers. The influence of the amount of earlier sold vouchers on the present purchases ("bandwagon effect") and of the size of the relative or absolute discount was not found. The "Monday effect", according to which sales should be lower at the beginning of the week, was also disproved.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:165585
Date January 2013
CreatorsBoušková, Veronika
ContributorsHudík, Marek, Tříska, Dušan
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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