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Brand development of H&M

These days, brands play an increasing important role in our life. Most of firm work hard for brand development. The purpose of this study is to analyze the brand development of H&M in general and how it starts opening in China. The result shows that H&M develops its brand successfully around the world. It not only creates a wonderful reputation and healthy brand image in consumers’ minds, but also makes them satisfied. Even it has been doing well in its penetration in the Chinese market.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hig-5316
Date January 2009
CreatorsRuan, Xiaoling, Li, Liya
PublisherHögskolan i Gävle, Institutionen för ekonomi, Högskolan i Gävle, Institutionen för ekonomi
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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