The primary objective of this thesis is to develop a conceptual model which will help to understand individuals’ monetary donations to Charitable Organisations (COs) in Saudi Arabia. Although individuals are one of the main funding sources for many COs, research in this area is limited. Most of the previous studies have been conducted in Western countries and they have principally investigated the relationship between individuals’ demographic characteristics and their monetary donation behaviour. The present study fills the gap in the literature by conducting a substantive research on Muslim donors’ behaviour. This study examines Saudi individuals’ intentions and the extent to which these intentions are related to individuals’ self-reported donation to COs. It also investigates the role of individuals’ trust in the COs, as well as their behavioural differences with regards to the level of their religiosity and demographic characteristics (e.g. income, age and gender). Structural Equation Modelling (SEM) is used to rigorously test the validity of the measurement models in order to examine the comprehensive set of hypothesised interrelationships among the variables and their comparative effects on individuals’ intentions and self-reported monetary donation to COs. The data were collected through drop off questionnaires. A survey was administered to a convenience sample of respondents and 221 completed questionnaires were received. Firstly, the empirical results show that behavioural intention to donate to COs translate over time into self-reported behaviour. Secondly, they show that attitudes toward helping others and attitudes toward giving monetary donation to COs have a significant effect on behavioural intention. Thirdly, moral responsibility and social norms have a significant impact on behavioural intention. Fourthly, perceived behavioural control has a significant impact on behavioural intentions but not on self-reported behaviour. Fifthly, trust in COs has a significant impact on both behavioural intention and self-reported behaviour. Sixthly, an individual’s perceptions of the ability, integrity, and benevolence of COs are direct antecedents of his or her trust in the COs, making trust a multi-dimensional construct. Seventhly, an individual’s trust disposition has a direct impact on his or her behavioural intention. And finally, Saudi individuals do not differ in their monetary donation behaviour on the basis of their religiosity and most of the demographic characteristics. The main theoretical implication of the study is that while the theory of reasoned action and the theory of planned behaviour are useful in explaining Saudi individuals’ monetary donation behaviour to COs, extending the theory to include the combined effect of new variables and moderators increases our understating of the underlying phenomenon. An individual’s monetary donation behaviour is still a complex, elusive, yet extremely important phenomenon. The model proposed and validated in this thesis advances the theory and research on monetary donations to COs and provides a comprehensive understanding of donors’ behaviour for practitioners in charitable and not-for-profit organisations.
| Identifer | oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:611079 |
| Date | January 2014 |
| Creators | Alhidari, Ibrahim |
| Publisher | Cardiff University |
| Source Sets | Ethos UK |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
| Source | http://orca.cf.ac.uk/62661/ |
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