The main aim of this thesis is an introduction of the company Haas Fertigbau, which is concerned with construction of wooden houses and after that making of a marketing strategy. This thesis is diveded into three main parts. In the first part of this thesis is analyzed the current situation of the timber industry and of the building. These two fields that like every others were affected by the global economic crisis. In the next part it is introduced a parent company Haas Fertigbau and afterwards there is in great detail described the company Haas Fertigbau based in Chanovice. In the last chapter there is a practical part of this thesis. It contains a partial approximation of the current marketing strategy, a proposal for a comprehensive marketing strategy and a number of recommendations which could be an inspiration for the company into the future.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:112860 |
| Date | January 2011 |
| Creators | Strolená, Jana |
| Contributors | Zamykalová, Miroslava, Volf, Roman |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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