This paper is the executive summary for the research project 'Re-Engineering the New Product Introduction Process.' The project is made up of a number of portfolio submissions describing differing areas of the research. The key reason for the research was to identify a way in which a case study company could radically improve its time to market for new products by improving the process followed. An action research methodology was employed and project team used to aid the development and validation of the process and supporting tools. The result of the work was a proceduralised process for the introduction of new products, Coupled with detailed supporting tools and techniques. This paper summarises the details of the new process and describes the supporting projects. The levels of validation and implementation for all tile projects are also described as these were at differing levels of implementation within the case study organisation.
| Identifer | oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:533390 |
| Date | January 1999 |
| Creators | Holmes, C. J. |
| Publisher | University of Warwick |
| Source Sets | Ethos UK |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
| Source | http://wrap.warwick.ac.uk/4389/ |
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