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Prelaunch forecasting of new consumer durables : ideas on a consumer value - priority model

John R. Hauser and Glen L. Urban. / Bibliography: p. 31-32.

Identiferoai:union.ndltd.org:MIT/oai:dspace.mit.edu:1721.1/2005
Date January 1982
ContributorsHauser, John R., Urban, Glen L.
PublisherAlfred P. Sloan School of Management, Massachusetts Institute of Technology
Source SetsM.I.T. Theses and Dissertation
LanguageEnglish
Detected LanguageEnglish
Format32 p., 1677340 bytes, application/pdf
RelationWorking paper (Sloan School of Management) ; 1270-82.

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