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Trust based marketing on the internet

by Glen L. Urban, Fareena Sultan, William Qualls. / Cover title. "October 15, 1998." / Includes bibliographical references (p. 18-20). / Partial support from the MIT International Motor Vehicle Project.

Identiferoai:union.ndltd.org:MIT/oai:dspace.mit.edu:1721.1/2726
Date January 1998
ContributorsUrban, Glen L., Sultan, Fareena., Qualls, William J. 1953-
PublisherSloan School of Management, Massachusetts Institute of Technology
Source SetsM.I.T. Theses and Dissertation
LanguageEnglish
Detected LanguageEnglish
Format20, [10] p., 3284836 bytes, application/pdf
RelationWorking paper (Sloan School of Management) ; WP 4035-98.

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