Taiwan's population that undergoes medical dialysis, dialysis quality and survival rate are the highest in the world, hence, the infamous pun, "dialysis kingdom." In this study, Taiwan¡¦s hemodialysis industry development status, business strategies and the relationship between business strategies and resources will be explored. The hope is that by analyzing the dialysis industry in specific cases and its respons to relationship between the environment and its resources, which can provide useful knowledge for medical related industry references.
In this study, dialysis patients had been given a questionnaire and statistical analysis to understand why the patients have chosen a specific dialysis center. Further research methods include, using exploratory case studies, and through the interviews of five experts in the industry, (including the three hemodialysis centers operators and two kidney specialists) as well as secondary data collection, data analysis and infe-rence by the case.
The study concludes that relevant research findings, drastically impacts the he-modialysis patients choice in choosing the specific hospital based on various factors that are of great importance to the patients. The top five most important factors were: 1)The nurses attitudes of welcoming enthusiasm. 2)Needle skill of the nurses.3) Phy-sicians ethics and professionalism. 4)Clean and comfortable dialysis beds and lastly, 5)the gracious attitudes of the physicians. The five least important factors were: 1)Providing peritoneal dialysis services. 2)Whether or not there is a facility to provide free meals. 3) On site information services. 4)Recommendation of friends and finally, 5)spacious and comfortable transport vehicles. Using a specific business strategy, the proposed operators pinpoint the needs of patients and enhance the professional stan-dard of services, in which differentiating strategies can be taken and utilized in vari-ous marketing strategies.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0901110-181255 |
| Date | 01 September 2010 |
| Creators | Fu, Hsiao-ching |
| Contributors | Wu Chi Cheng, Pei-how Huang, Min-Hsin Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0901110-181255 |
| Rights | not_available, Copyright information available at source archive |
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