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Contributions to a critically-informed, embodied interpretative consumer research

This document effectively works as a montage inasmuch as it is a collection of various thoughts, ideas and arguments brought together to create a composite whole. According to Denzin and Lincoln (2000: 6) these various elements “shape and define one another, and an emotional, gestalt effect is produced”. In what follows, the contributions from a series of published papers intermingle despite their different motivations, contexts, and outputs: “points of view and style collide, switch back and forth, co-mingle”, (Denzin 2001: 29). Montage also incorporates polyphony, as different voices vie for attention. To this end, I have incorporated elements from these papers, personal reflections on them, assessments of the work by those using them for their own purposes, and, ultimately, I attempt to situate the whole within the context of current literature. Montage presumes active readers, encouraging them to draw a series of interpretations that build one upon the other (Levitt-Jones and Lathlean 2007). Such interpretations emerge largely from “associations among the contrasting images that blend into one another” (Denzin and Lincoln 2000: 6), and, as such, your role in this endeavour is not without import. Naturally, I will be attempting to structure those interpretations through my craft such that we all arrive at a shared understanding of my contribution. Finally, montage blurs the line between cause and effect (Denzin 2001), as any sense of linear temporality fades into the background.

Identiferoai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:635605
Date January 2014
CreatorsPatterson, Maurice A.
PublisherUniversity of Warwick
Source SetsEthos UK
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation
Sourcehttp://wrap.warwick.ac.uk/66165/

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