The author applies marketing research methods, in order to work out a recommendation for sales growth on the background of an IT services company looking for expansion in the hotel sector in the Czech Republic. Through the application of qualitative and quantitative research methods it is established that the anonymized company needs to focus on the segment of three to five star hotels in Prague that do not have their HQ outside of the Czech Republic. Furthermore, a clear product focus on cost saving utilisation of product like virtualization and office automatization is advised, whilst expanding the portfolio on basic hotel needs like camera and entertainment systems. Finally, the analysis recommends to establish professional behaviour and appearance guidelines for in the field service technicians.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:198271 |
| Date | January 2013 |
| Creators | Zoubková, Eva |
| Contributors | Tahal, Radek, Stříteský, Václav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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