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Využití HR marketingu při procesu náboru zaměstnanců ve společnosti GE Aviation Czech / Application of HR Marketing in the recruitment process at GE Aviation Czech

The purpose of this diploma thesis is to define HR Marketing strategy of GE Aviation Czech company. The objective is achieved by three conducted researches among company employees, students of technical high schools and universities and also by the monitoring of GE publicity and relevant competitors. The theoretical part is focused on the characteristics of HR Marketing background that is subsequently used in the analytical part of the thesis. The outcome of these conducted researches is the definition of such an activities and marketing channels that can significantly contribute to increasing the efficiency of the recruitment process of the company. The defined strategy includes also basic financial allocation of costs of the proposed activities. Some of the proposed actions have been already implemented; therefore the analytical part describes and evaluates the benefit of these marketing channels.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:359895
Date January 2017
CreatorsPalečková, Lucie
ContributorsStříteský, Václav, Pencová, Barbora
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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