The topic of this thesis is to analyze marketing activities and an analysis of new product development by personnel consulting companies in the B2B market. As part of this paper the marketing communication is approached and the development of of a new service mapped in detail. This new product has been succesfully launched to market during the preparation of this thesis. The theoretical part serves as the basis for a practical part, approaches HR agencies environment and features of the B2B market. It also describes marketing theory with specifics for marketing of services and B2B marketing. The practical part presents selected personnel consulting organisation and introduces its marketing activities. Furthermore it focuses on marketing analysis of the situation and new product development and its launch on the market. The thesis uses mainly the method of scientific description and analysis, based on internal company resources and also interviews with experts on given topics among company representatives.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:205438 |
| Date | January 2015 |
| Creators | Tomšíčková, Tereza |
| Contributors | Vávra, Oldřich, Havlová, Klára |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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