Moravčíková, M. HR marketing of IT companies in the online environment and on social networks. Thesis. Brno: Mendel University in Brno, 2018. This diploma thesis deals with HR marketing in IT companies in the online environment and on social networks. The aim of the thesis is to propose marketing recommendations for recruitment policy on social networks and online portals for companies in the field of information technologies in Brno. Qualitative research is conducted throughout in-depth interviews with candidates, staff, and interview with employers. On the basis of obtained primary and secondary data obtained, recommendations for the recruitment of entities moving on this market have been proposed.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:429574 |
| Date | January 2018 |
| Creators | Moravčíková, Mária |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0021 seconds