The diploma thesis is focused on personnel marketing and its application in the manufacturing company. It characterizes the concept, principles and significance of the HR marketing. It also contains an analysis of the current company’s situation which is supported by conducted qualitative research. According to this analysis there are formulated suggestions that can contribute to the maintenance of the necessary human resources.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:442930 |
| Date | January 2021 |
| Creators | Bugárová, Dominika |
| Contributors | Schüller, David, Kaňovská, Lucie |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.002 seconds