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Marketingový plán personálního informačního systému Kompas2 / Marketing Plan of the HR Information System Kompas2

The diploma thesis focuses on creation of the marketing plan for the HR information system Kompas2 that is produced and distributed by PC HELP, a.s. The theoretical part also deals with mapping of modern marketing trends. When designing marketing activities, great attention is paid to Internet marketing, with an emphasis on content marketing.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224422
Date January 2014
CreatorsGultová, Pavla
ContributorsTichý, Vlastimil, Šimberová, Iveta
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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