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Marketingová Strategie vstupu Kolumbijské firmy Hamacas RGV na Evropský trh / Marketing Strategy of European Market Penetration by Colombian Company Hamacas RGV

The main objective of master’s thesis is to analyze the European market as a potential market for the expansion of Hamacas RGV. This Colombian company is focused on production of hand-made traditional high-quality products for example hammocks. In the first part are introduced basic theoretical concepts and marketing analyses which are crucial when planning the expansion strategy. Second part starts with the company’s overall overview and continues with analyses of conditions of external and internal European environment as a potential market for Hamacas RGV expansion in the future. The conclusion is made at the end with the recommendations which are built on examined analyses.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222699
Date January 2010
CreatorsVastušková, Valéria
ContributorsKoláček, Michal, Chalupský, Vladimír
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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